15. Is There an App For That?

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October 24, 2012 by bdetienne

Photo courtesy of Wall Street Journal.

I was scanning through Twitter yesterday when I came across a Wall Street Journal article about Apple’s new product unveiling yesterday. Clicking through the photo gallery accompanying the article, I found the above picture of Carlos Teixeira, a reporter for the Brazilian newspaper O Globo, shooting a video report in front of the theater where the event was held. This is the first time I have seen something like this and I found it fascinating. Technology has allowed us to do more with less and this photo is proof of that.

It was not that long ago that in order to shoot video for a report, a company would have to send a reporter and a cameraman (with a bulky camera) to an event. When finished, the team would return to their office or send the video there via satellite to edit and publish on their website or newscast. Although this is still frequently the process used by news stations, there are other ways to obtain the video. Mr. Teixeira is able to file a report using his iPhone and a genius contraption that allows him to video himself and hit record/stop while doing it. He can then email or message the film to his office and the video can be uploaded as necessary. The footage may not be as quality as the traditional method but it is still good video.

Less people providing workable product and in a faster time? This saves money which is always appealing to the budget. I am not sure whether he purchased the “arm” at the iTunes store or not but do not be surprised if you see more of this in the near future.

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